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NEWS Tuesday 8 May 2018
DAY 1
CINEMA VR CANNES
AND BLOCKCHAIN CONFIDENTIAL
DOMINATE NEXT Isabelle
TECH SHOW Truc © JEAN-CHRISTOPHE GUILLAUME
Producer, IOTA Production
Your title? Majestic, Carlton or Airbnb?
Producer. None of them. I prefer the
neighborhood where I live near
Astrological Sign the port with the nice pizza food
truck where you speak warmly
Fire horse. about politics, cross grannies and
their funny little dogs … a whole
You were born on… atmosphere !
The year when the film A Man
and a Woman received the Palme Outside of Cannes
d’or at Cannes. what is your favourite film
festival and why?
© ALEXANDRA FLEURANTIN of the last 12 months? film selected at the NATIVe
Your three favourite films
Berlin, where I had this year a
section — Ma’hoi Nui, At The
Three Bilboards [Outside Ebbing,
Heart of the Ocean My Country
VR comes under the spotlight at NEXT Missouri], Lies and FIFF Namur, enjoying its
The Young Lady,
BPM (Beats Per Minute). big tent in the centre of the city.
EXT, the Marché du Film’s Connection with Hestia, a plug-and-play
annual focus on technology technology for VR location-based What can we expect A post-Weinstein world is
and innovation that opens distribution. from your company/ a world…
today, is highlighting Blockchain is also entering the film organisation at Cannes with hope.
N blockchain and Cinema business and NEXT is inaugurating a
VRE for 2018. Blockchain Corner with new business this year?
Cinema Virtual Reality Experience models using blockchain technology for A great moment of Cinema at Netflix or Amazon?
(Cinema VRE) gets over 1,500 sq m of financing and distributing films. There the Critics Week’s official I watch Netflix at home but I am
exhibition space to present the best is also a series of high-level conferences screening of the film I produced a big fan and partner of
in Cinema VRE content, some 25 VR to help the industry understand better with my partners Film Pelléas: EUROVOD, a smart European
market screenings curated by specialists how blockchain is becoming the new Our Struggles by Guillaume initiative.
from around the world and three opportunity for the film business. Senez with Romain Duris as the
different VR Libraries. There are more The Blockchain Corner is hosting six main character. What are your
than 150 VR films to experience this major companies: Cinezen Blockchained post-Festival plans?
year at NEXT, in different versions of Entertainment (Sweden), Cinemarket When do you usually go
the platform. (USA), SingularDTV (Switzerland/US), to bed on a typical night From one shooting to another:
“The number of VR experiences has Gaze Coin (Australia), TVZVAR running three documentary
doubled from last year at NEXT and big Development (Russia) and Cinemawell. during the Festival? films; feature film Lords by
players are exhibiting — including HP, com (Ukraine-USA). Very late … as I easily forget that Véronique Cratzborn; a Greek
Intel Corporation, With.in, Baobab “Blockchain is a new transparent and time flies. co-production, Tailor, by Sonia
Studios, Positron, Fable Studio, MK2VR, reliable way to identify and track Liza Kenterman; and participate
Orange, Nozon and Penrose Studios, transactions in the whole chain of value Where are your favourite in a Swedish TV series.
among others,” Julie Bergeron, Head of of the film industry,” said Marché
Industry Programs at the Marché said. Executive Director Jérôme Paillard. spots to dine in Cannes? How many stamps on
“It definitely looks like virtual reality is “I’m convinced it will play a strong role Astoux et Brun. your passport?
now part of the film industry with US in the coming years facilitating financing
studios including VR tie-ins in their and distribution of films.” Your weirdest Cannes I don’t count anymore.
marketing strategies. Bergeron added A Closing Keynote will be given by Eric moment ?
that the range of technologies that can Peters, Senior Adviser at the Cabinet of How long did it take you
now display VR has grown considerably Mariya Gabriel, European Commissioner Walking on the Croisette at to answer these questions?
and are on display at NEXT. for Digital Economy and Society. dawn.
All VR films are available for viewing in Peters will discuss the European The time to enjoy my glass of
NEXT’s VR Libraries, which are powered Blockchain Partnership, signed last What would you like Spritz.
by three different companies this year: month by 22 countries, and how to say to Cate Blanchett?
Diversion Cinema using mobile he sees the opportunities for the film
technology; DDD60 offering a server- industry. ✦ Congratulations Mister
based high-quality VR library; and VR Julian Newby President !
6 NEWS