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FOCUS

INDIA

Facts &

figures

● Area: India measures 3,214
km from north to south and
2,933 km from east to west
with a total land area of
3,287,263 sq km.
● Population: 1.3 billion
● No of States and Union
Territories: 29 States, 7 Union
Territories
● Capital: New Delhi
● Languages: Hindi, English
and 21 other national
languages © DR
● Number of Feature Films
Produced in India: 1,800 Raazi by
● Number of Screens in India: Meghna Gulzar
8,500
● Market share of local films: INDIAN CINEMA’S
90% BO
● Theatrical Box Office
Collections: $2.25bn
● Film Friendly States of India for
Film Locations: Madhya Pradesh, STEADY RISE ON
Uttar Pradesh, Gujarat, Kerala,
Jharkand, Delhi, Maharashtra
● Major Centres of Film
Production: Bangalore, GLOBAL STAGE
Chennai, New Delhi,
Guwahati, Hyderabad,
Kolkata, Mumbai,
Thiruvanathapuram,
Cuttack THE INDIAN FILM INDUSTRY, WHICH PRODUCES THE LARGEST
● TV Households: 195 million
● TV Channels: 900 NUMBER OF MOVIES IN THE WORLD, IS ON THE CUSP OF A RADICAL
● Mobile Subscribers: 1 billion TRANSFORMATION AND ITS STEADY RISE IN THE GLOBAL M&E SPACE
● Smart Phone Users: 500 IS CLEARLY VISIBLE.
million
● Internet Users: 600 million
● Broadband: No.1 mobile By Natarajan Vidyasagar
broadband market in the
world Sarkar by A. R.
Murugadoss
HINESE President Xi Jinping told Indian for 10 Indian films in 2018. “Indian films have been
Prime Minister Narendra Modi that he gradually making inroads both through the co-venture
watched Aamir Khan- starred sports drama route (which films do not form part of China’s quota of
Dangal and liked it. This underscores the foreign films) and co-production treaties,” says a recent EY
C growing influence of Indian cinema and its report.
increasing global footprint. Indian films also made inroads into Saudi Arabia which
There is a steady growth in the visibility, volume and lifted its decade-old ban on cinemas, allowing theatres to
cultural visibility of India — from Bollywood to Bhangra open in Saudi Arabia.
music, from mobile telephony to India’s influence in Indian filmmakers have embraced new ways of telling
Silicon Valley India has revolutionised in the production, stories, and this is increasingly visible on global platforms.
distribution and consumption of images and ideas. “Indian content is in big demand and new avenues are
Last year turned out to be the most successful year for opening up, for example China. The local market is huge
Indian films which were exported to more than 35 in India, which is the only country in the world with
territories internationally. USA, UK, China Gulf, Australia nearly 12 dialects per language. As the dubbing industry
and Canada topped the list for Indian films in overseas is growing, all platforms are realising the value of
territories. Around 125 movies (Hindi and regional films) localisation. The popularity and footprint of the platforms
were released in overseas theatrical markets in 2018. is increasing immensely due to this and this has resulted
Hailed as the best Indian movie of 2018, Sriram into the emergence of Netfilx and Amazon, who are setting
Raghavan’s Andhadhun, an official adaption of the French up offices in India and producing India-specific content
short film The Piano Tuner, had a successful run in China. for global market as well,” says Manish Dutt, managing
Made at a budget of less than $5m it raked in around director, VR Films & Studios.
$50m in box-office collections in China. There’s no doubt today that Indian cinema is India’s soft
China alone accounted for $272m in box-office collection power and is seen in over 100 countries. Thanks to platforms

10 NEWS