Page 4 - CMN
P. 4
S DAY 2
18 May 2022
Your invitation
to film in the
Indian capital
AREGULAR participant at the
Marché du Film, Delhi
Tourism is the government
agency tasked with
facilitating film shoots in the
Indian capital. This year it is introducing
the Delhi Film Policy 2022, which aims
“to brand Delhi as a national and
international film-shooting destination”,
according to Swati Sharma, CEO, Delhi
Tourism & Transport Development
Corporation.
The Delhi Film Policy 2022 aims “to
promote artistic, creative and cultural
expressions; brand Delhi as a vibrant film-
© DR 3 Idiots shot in Delhi in 2009
© DR
INDIA AND THE MARCHÉ DU shooting destination at national and
FILM CELEBRATE 75 YEARS international levels; build large film
audiences; and create a skilled ecosystem
in Delhi,” Sharma said.
The key feature of the Policy is the e-film
clearance — “a completely online single
window clearance system” — which
INDIA IS THE OFFICIAL COUNTRY OF HONOUR FOR THE “They obviously and rightfully, hold brings together some 25 agencies on
Indian content producers to a higher
MARCHÉ DU FILM 2022, AS THE COUNTRY CELEBRATES ITS standard than perhaps previous one platform, enabling online approvals
generations did. This is reflected in the
75TH YEAR OF INDEPENDENCE AND THE FESTIVAL DE box-office charts over the years and one for film shootings. “These stakeholder
can see a definite evolution in the kind of
ICANNES CELEBRATES ITS 75TH ANNIVERSARY films that have done well in recent years agencies are responsible for the upkeep
with a far wider range of genres, themes,
talents and languages finding favour.” and maintenance of shooting locations,”
Other growth areas identified by the
NDIA Country of Honour influence is growing. According to Nitin report include regional film production Sharma said. “The Policy also brings with
celebrations kick off in Cannes during Tej Ahuja, CEO, Producers Guild of targeted at specific audiences; exhibitors
the Marché’s traditional Opening India: “The last couple of years have and studios seeking to modify business it incentives based on points earned on a
Night party on the Majestic Beach on obviously seen severe disruptions and models with more flexible windowing and
production strategies set to emerge; and scoring system. There are special
growing opportunities for broader
Wednesday, following an introduction aberrations on account of the COVID distribution with OTT players and direct- incentives for foreign productions and
to-digital releases.
from the Marché du Film’s executive pandemic. But if one looks at the trends As Country of Honour India is engaging sister cities.”
in a number Marché du Film initiatives.
directors Jérôme Paillard and Guillaume from the more normal, pre-COVID Within ‘Goes to Cannes’, which And Sharma had an invitation for all
showcases works in progress, Film Bazaar
Esmiol, and a welcoming address from times, the contribution of overseas and India’s National Film Development filmmakers in Cannes: “Delhi has a
Corporation are presenting a selection of
Anurag Singh Thakur, India’s Minister of revenues constituted around 20-30% of feature films in post-production, still multitude of stories worth telling. We are
looking for sales agents, distributors or
Information & Broadcasting. the total theatrical collections generated festival exposure. committed to enabling creators to craft
As part of the Marché’s ‘Cannes Next’
Ahead of the opening of the Marché du by Indian films, which is a substantial — innovation platform, five Indian startups their narratives, staged on the ever-
are showcasing their projects through a
Film, Apurva Chandra, secretary, Ministry and growing — number. dedicated pitching session, highlighting inspiring platform of Delhi. As civilisations
India’s latest innovations in front of film
of Information & Broadcasting, The CII/BCG report notes that OTT is a industry professionals and have arrived and left an everlasting mark
decision-makers.
Government of India said: “We are taking key growth factor. And according to Also this year, India is a partner of the on Delhi, we wish the fraternity of
giant strides in making India the content Ahuja, the signs are that this is not creators at the Festival to come and
hub of the world, and this collaboration impacting on the theatrical side of the explore and experience Delhi, which has
will be crucial in making the world better industry. “Pre-pandemic data both uniqueness to offer, helping to weave
acquainted with what India has to offer.” internationally and in India has clearly stories linking places and cities culturally
And the sub-continent has a lot more than demonstrated that the theatrical business together. In an increasingly digitised
independence to celebrate in Cannes. and OTT subscriptions were growing world, we are looking for your esteemed
With more than 3,000 movies produced healthily and in tandem,” he said. presence in Delhi to shoot films in an
each year, India is the largest film producer “Thereby pointing at a degree of excellent environment.”
in the world. Alongside Bollywood, India complementarity between the two She added: “You are the best storytellers
is home to over 30 regional film industries platforms, instead of the zero-sum game in the world and Delhi has a multitude of
and it is estimated that its film sector will some assume it to be.” stories worth telling.”
generate annual revenues of $2.7bn by The report identifies a number of growth International hit movies to have shot in
2024. areas for film in India, including regional, Delhi in the past two decades include 3
The 2021 report on India’s media and direct-to-digital releases and the rise of Idiots (2009), Eat Pray Love (2010) and
entertainment industries produced jointly “content films” — titles that rely more on Jobs (2013).✦ J. N.
by the Confederation of Indian industry novelty of concept or strong subjects as
(CII) and the Boston Consulting Group their USP, rather than the Bollywood Marché’s ‘Cannes XR’ programme,
(BCG) finds that these industries have trademark star casts and big-budget dedicated to immersive technologies and
returned to pre-COVID levels and are production values. cinematographic content.
expected to grow to $55-70bn by 2030, “Audience tastes are constantly changing And on ‘Animation Day’, India’s Ministry
the driving factors being strong growth in and that process has perhaps been of Information and Broadcasting joins
OTT, gaming, animation and VFX. accelerated with the audiences having Indian professionals and talents at the
Historically India’s film industry has had a access to all kinds of content from across animation-dedicated networking cocktail
reputation for being self-contained, the world, especially on digital platforms, on Sunday, May 22, to meet and connect
principally serving its own population and especially young people, who represent with animation film experts and
the Indian diaspora — but international such an important market,” Ahuja said. enthusiasts. ✦ Eat, Pray, Love shot in Delhi in 2010
Julian Newby
4 NEWS
18 May 2022
Your invitation
to film in the
Indian capital
AREGULAR participant at the
Marché du Film, Delhi
Tourism is the government
agency tasked with
facilitating film shoots in the
Indian capital. This year it is introducing
the Delhi Film Policy 2022, which aims
“to brand Delhi as a national and
international film-shooting destination”,
according to Swati Sharma, CEO, Delhi
Tourism & Transport Development
Corporation.
The Delhi Film Policy 2022 aims “to
promote artistic, creative and cultural
expressions; brand Delhi as a vibrant film-
© DR 3 Idiots shot in Delhi in 2009
© DR
INDIA AND THE MARCHÉ DU shooting destination at national and
FILM CELEBRATE 75 YEARS international levels; build large film
audiences; and create a skilled ecosystem
in Delhi,” Sharma said.
The key feature of the Policy is the e-film
clearance — “a completely online single
window clearance system” — which
INDIA IS THE OFFICIAL COUNTRY OF HONOUR FOR THE “They obviously and rightfully, hold brings together some 25 agencies on
Indian content producers to a higher
MARCHÉ DU FILM 2022, AS THE COUNTRY CELEBRATES ITS standard than perhaps previous one platform, enabling online approvals
generations did. This is reflected in the
75TH YEAR OF INDEPENDENCE AND THE FESTIVAL DE box-office charts over the years and one for film shootings. “These stakeholder
can see a definite evolution in the kind of
ICANNES CELEBRATES ITS 75TH ANNIVERSARY films that have done well in recent years agencies are responsible for the upkeep
with a far wider range of genres, themes,
talents and languages finding favour.” and maintenance of shooting locations,”
Other growth areas identified by the
NDIA Country of Honour influence is growing. According to Nitin report include regional film production Sharma said. “The Policy also brings with
celebrations kick off in Cannes during Tej Ahuja, CEO, Producers Guild of targeted at specific audiences; exhibitors
the Marché’s traditional Opening India: “The last couple of years have and studios seeking to modify business it incentives based on points earned on a
Night party on the Majestic Beach on obviously seen severe disruptions and models with more flexible windowing and
production strategies set to emerge; and scoring system. There are special
growing opportunities for broader
Wednesday, following an introduction aberrations on account of the COVID distribution with OTT players and direct- incentives for foreign productions and
to-digital releases.
from the Marché du Film’s executive pandemic. But if one looks at the trends As Country of Honour India is engaging sister cities.”
in a number Marché du Film initiatives.
directors Jérôme Paillard and Guillaume from the more normal, pre-COVID Within ‘Goes to Cannes’, which And Sharma had an invitation for all
showcases works in progress, Film Bazaar
Esmiol, and a welcoming address from times, the contribution of overseas and India’s National Film Development filmmakers in Cannes: “Delhi has a
Corporation are presenting a selection of
Anurag Singh Thakur, India’s Minister of revenues constituted around 20-30% of feature films in post-production, still multitude of stories worth telling. We are
looking for sales agents, distributors or
Information & Broadcasting. the total theatrical collections generated festival exposure. committed to enabling creators to craft
As part of the Marché’s ‘Cannes Next’
Ahead of the opening of the Marché du by Indian films, which is a substantial — innovation platform, five Indian startups their narratives, staged on the ever-
are showcasing their projects through a
Film, Apurva Chandra, secretary, Ministry and growing — number. dedicated pitching session, highlighting inspiring platform of Delhi. As civilisations
India’s latest innovations in front of film
of Information & Broadcasting, The CII/BCG report notes that OTT is a industry professionals and have arrived and left an everlasting mark
decision-makers.
Government of India said: “We are taking key growth factor. And according to Also this year, India is a partner of the on Delhi, we wish the fraternity of
giant strides in making India the content Ahuja, the signs are that this is not creators at the Festival to come and
hub of the world, and this collaboration impacting on the theatrical side of the explore and experience Delhi, which has
will be crucial in making the world better industry. “Pre-pandemic data both uniqueness to offer, helping to weave
acquainted with what India has to offer.” internationally and in India has clearly stories linking places and cities culturally
And the sub-continent has a lot more than demonstrated that the theatrical business together. In an increasingly digitised
independence to celebrate in Cannes. and OTT subscriptions were growing world, we are looking for your esteemed
With more than 3,000 movies produced healthily and in tandem,” he said. presence in Delhi to shoot films in an
each year, India is the largest film producer “Thereby pointing at a degree of excellent environment.”
in the world. Alongside Bollywood, India complementarity between the two She added: “You are the best storytellers
is home to over 30 regional film industries platforms, instead of the zero-sum game in the world and Delhi has a multitude of
and it is estimated that its film sector will some assume it to be.” stories worth telling.”
generate annual revenues of $2.7bn by The report identifies a number of growth International hit movies to have shot in
2024. areas for film in India, including regional, Delhi in the past two decades include 3
The 2021 report on India’s media and direct-to-digital releases and the rise of Idiots (2009), Eat Pray Love (2010) and
entertainment industries produced jointly “content films” — titles that rely more on Jobs (2013).✦ J. N.
by the Confederation of Indian industry novelty of concept or strong subjects as
(CII) and the Boston Consulting Group their USP, rather than the Bollywood Marché’s ‘Cannes XR’ programme,
(BCG) finds that these industries have trademark star casts and big-budget dedicated to immersive technologies and
returned to pre-COVID levels and are production values. cinematographic content.
expected to grow to $55-70bn by 2030, “Audience tastes are constantly changing And on ‘Animation Day’, India’s Ministry
the driving factors being strong growth in and that process has perhaps been of Information and Broadcasting joins
OTT, gaming, animation and VFX. accelerated with the audiences having Indian professionals and talents at the
Historically India’s film industry has had a access to all kinds of content from across animation-dedicated networking cocktail
reputation for being self-contained, the world, especially on digital platforms, on Sunday, May 22, to meet and connect
principally serving its own population and especially young people, who represent with animation film experts and
the Indian diaspora — but international such an important market,” Ahuja said. enthusiasts. ✦ Eat, Pray, Love shot in Delhi in 2010
Julian Newby
4 NEWS
