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DAY 2

VILLAGE18May2022

INTERNATIONAL

EVERY DAY, A FOCUS ON A PAVILION AT THE VILLAGE
INTERNATIONAL. TODAY, THE CANADIAN PAVILION

The Canadian Pavilion

ALL PHOTOS © ÉRIC BONTÉ/1000IMAGESHOSTED BY TELEFILM CANADA, THE CANADA PAVILION PROVIDES
© ÉRIC BONTÉ/1000IMAGESMEETING AREAS AND A PROGRAMME DESIGNED TO PROMOTE
THE COUNTRY’S INDUSTRY AND TALENT. THE PAVILION OFFERS
A WORKSPACE FOR CANADIAN COMPANIES AND THE
OPPORTUNITY FOR INTERNATIONAL DELEGATES
TO MEET THEIR CANADIAN COUNTERPARTS
IN THE months leading up to
Cannes, Telefilm Canada was Canadian content — or delegates covers film, television and
focused on supporting — in Cannes. Over 400 people on-demand services and was signed
filmmakers and protecting from 235 companies are registered in July 2021, providing a renewed
at the Marché du film this year. framework for co-productions
independent production Canada is represented in official between the two countries.
companies from the effects of the selection with David Cronenberg’s An agreement between France and
pandemic. Crimes of the Future and Charlotte Canada has been in place for many
“Like most industries, the film Le Bon’s Canadian-French years, but a key difference between
industry was hit incredibly hard. co-production Falcon Lake is being past arrangements and the new
Theatres were closed. Lockdown shown in Directors’ Fortnight. treaty is that film and TV are no
and distancing rules made filming “Aside from the two Canadian films longer treated separately. The new
more difficult. The ripple effects had in selection, we have a multitude of future-facing treaty covers “work of
major impacts on the industry,” Canadian projects showcasing at the any duration, fiction, animation or
Telefilm Canada’s vice-president of Marché. From features, to shorts, to documentary consisting of an
promotion, communication and XR, we’re highlighting19 projects,” animated sequence of images, with
international relations, Francesca Accinelli said. “We are also or without sound, intended for
Accinelli, said. “We responded honoured to be partners on the initial release, either in a theatre, on
promptly to the government’s Marché du Film’s new impACT a television service or an on-demand
request to administer an emergency Lab, a programme designed to help audiovisual media service”.
support programme and the Short- foster co-productions and guide “France and Canada have been
Term Compensation Fund,” she producers in creating meaningful, co-production partners for several
added. “To date, we were able to sustainable and impactful films. The decades,” Accinelli said. “Each year,
help cover well over 800 camera- Canadian participants were selected France remains a leading
ready projects totalling more than in collaboration with the Indigenous co-production partner for Canada.”
C$527m, representing over C$3bn Screen Office and the Black Screen ‘Not Short on Talent’, Telefilm
in production volume — and Office. With the support of Telefilm Canada’s short-film programme, is
secured over 20,000 jobs. Canada, those two associations are now a regular feature in Cannes.
Accinelli said that the Canadian film also attending Cannes with two “This year, seven short films from
community’s creative strengths were delegations of producers and Canada are playing in the Short
evident throughout the pandemic. creators.” Film Corner,” Accinelli said. Not
“We were thrilled productions were An important focus at the pavilion Short on Talent aims to increase the
able to continue and that some films this year is the new co-production visibility of new Canadian short
were shot despite the pandemic. The agreement between France and films and to promote talent to
flame never went out.” Canada, which went live at the delegates, including buyers and
As a result, there’s no shortage of beginning of this month. The treaty festival curators. ✦ Julian Newby

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